iMusti.com was born out of a conviction that a society’s greatest asset is its culture. It is the centerpiece of both tradition and innovation and thus should be celebrated in its many forms.
Specifically, India has one of the most fascinating histories out of all the known ancient civilizations. While science and folklore differ on specific numbers, it is well established that Indian culture has been brewing for tens of thousands of years. During this time, over 5 major religions have cited India as their origin and over 30 languages with 2000 dialects have been formed in this region.
And so when the founders of iMusti sat down together for the first time to discuss ways to capture such an illustrious history and make it accessible to the entire world, they decided that there was only one logical place to begin.
Before there was paper, computers or mobile devices, spoken word was at the forefront of documenting history. Songs would be sung, dances would be performed and stories would be told. The art of communication and cultural documentation was performed not by the eyes but through the heart, soul and voice.
Thus, iMusti began as a project to bring together all of India’s majestic sounds into one social hub where those interested in hearing, singing and studying the lyricism of South Asia could enjoy and share their enjoyment with others.
But as we travelled the globe in search of some of India’s most treasured harmonies, we found something else. We found that along with the highly coveted music that has been for years tied up in dusty records and cassette tapes, there were also books written by ancient philosophers, poets and romanticslying dormant in corners of small boutique shops in the heart of cities like Calcutta and Bangalore.
It was then that we realized the need to reshape our entire platform to include the famous and highly sought-after literary masterpieces by Indian authors. We created a state of the art, three-dimensional media hub. We hired teams from India and the United States to design mobile applications that catered to individual user’s devices without sacrificing content, functionality, or yes, culture. And then we sent our work to thousands of people just like you to see how we could really bring these various art forms to life.
By categorizing our products into three essential themes, Music, Videos, and Books, we found that our members would be able to take full advantage of the true iMusti experience. Whether one chooses to use the iMusti Radio application while reading on the iMusti eBooks application on the iPad or peruse the website for comedic dramas in their preferred dialect, they are free to customize their enjoyment to suit their needs at any particular time.
What started out as a project by a few Indian cultural enthusiasts has evolved into a revolutionizing service that provides an unparalleled experience in South Asian entertainment that can be found in your pocket, at your finger tips and within your headphones.
iMusti Inc. has become a global brand that has brought together individuals from five different continents and united them through the power of a common sense of culture. We hope that you too join us on our journey to uncover India’s bridled past while making our world a better place through the transformative potential of 10,000 years of religion, folklore, and tradition.
The Music section offers one of the widest collection of Hindustani Classical, Regional Music, Carnatic Music, Old Bollywood Songs, Regional Film Songs, Devotional Songs, Ghazals and Sugam Sangeet.
The books section offers members a variety of rich Indian literature in both e-book and physical form. Topics range from Philosophy and Mythology to Children’s literature and Regional scriptures.
The video section offers a variety of films ranging from old Bollywood classics to regional award winning films to documentaries by Indian film makers.
In addition, we are constantly introducing new components to our revolving platform. Currently in the pipeline, we are working on greater integration with social media and an expansion to the breadth of our content. Soon to be included to our collection: Visual Arts, Folk Music, and Craft Art.
Our short-term goal is to improve accessibility and to cater to the entire range of age groups. However, we will not slow down our innovation until we are able to provide access to every song, video and book desired by our members.
We are constantly in talks with record labels, publishers and artists to add as much content as possible for your unlimited use.
iMusti is a strong supporter for appropriate artist compensation. In fact, our model for a society based strongly on the fundamentals of culture is dependent on the sustentation of artistic creativity and creation. Therefore, iMusti does not support any unauthorized streaming or downloading of content. All of the material that is available through us is licensed, documented and purchased directly from the owner. This allows us to provide our members with the highest quality content in a highly organized manner.
Whatever your interests are, we are confident that you will enjoy what we have to offer. After all, our name originates from the Sanskrit word “Masti” which means fun! So have some fun, you deserve it!