A PRACTICAL NEGOTIATION GUIDE TO
MORE PROFITABLE CLIENT RELATIONSHIPS

ARE YOU PAID WHAT YOU DESERVE BY YOUR CLIENTS?
Learn to negotiate with your clients more profitably.

This book will save you a fortune and maybe even make you a fortune. Its practical approach means you can apply the proven strategies in your business today.

You will discover:
• How to confidently hold your price
• How to say ‘no’ to clients while improving your relationship
• How to negotiate higher fees and prices
• How to handle unrealistic timescales and budgets
• How to respond to ‘you’ve got the business if you drop your price’
• How to prepare for meetings with Procurement

WHY DO SMART PEOPLE MAKE SUCH STUPID MISTAKES? is a practical negotiation guide to more profitable client relationships for marketing and communication agencies, sales teams and professional service people.