Ethics In Marketing

By Shel Horowitz

Ethics In Marketing

By Shel Horowitz

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Specifications

Genre

Ethics

Print Length

160 pages

Language

English

Publisher

Jaico Publishing House

Publication date

1 January 2006

ISBN

9788179927663

Weight

260 Gram

Description

In his fourth marketing book, Shel Horowitz demands high ethical standards from companies that want long-term success in the 21st century.

Ethics in Marketing demonstrates many well-known examples of companies that did well by seeing their customers, suppliers, employees and even competitors as partners ... and provides numerous practical ideas on marketing so everyone wins.

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