Every year, more than a million people start a new small business with drive, enthusiasm, and dreams of success. Unfortunately, about the same number every year go out of business.

After 30 years in many of his own small businesses and helping others, Barry Thomsen has seen pretty much all the things that can go wrong, all the solutions that just don’t work, and all the ways to keep the doors open...if only for another month. There is a lot more to starting, running, and succeeding at a business than buying a nice sign and ordering business cards.

There are many common-sense answers to the everyday problems that affect most small businesses. An owner must meet these head-on...or head them off before they start. 23 Reasons why Businesses Fail and what you can do about it will help you survive when it seems like bullets are coming from every direction at once. You’ll learn tried-and-true ways to deal with everything from poor cash flow, bad publicity, and unanticipated market changes to problem employees, irate customers, and weather disasters.