This step-by-step textbook explains how to design, conduct, and interpret market research. Marketing Research: Text and Cases covers the full range of this topic from the difference between strategic and tactical decisions to Choosing the proper medium for the research and on to advice on successfully presenting research results. Marketing Research provides clear explannations of complex issues, including the interpretation of statistics. It includes charts, graphs figures, sample questionnaires, and case studies that make important points easier to grasp.
Marketing Research
Price:
$
14.45
Condition: New
Isbn: 9788172249915
Publisher: Jaico Publishing House
Binding: Paperback
Language: English
Genre: Marketing,
Publishing Date / Year: 2002
No of Pages: 396
Weight: 496 Gram
Total Price: $ 14.45
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