A comprehensive guide for franchisors, franchisees and their professional advisers. The book covers all aspects of the process, including raising finance, franchise law, the franchise agreement, keeping control of the franchise system and managing the franchise process. It includes examples of key documents, including start-up cost charts, cash flow forecasts and franchise agreements, together with an extensive glossary of terms.

This comprehensive practical guide to franchising shows potential and current franchisors how to:
— assess their viability for franchising
— organise and market a winning package
— find and recruit suitable franchisees
— monitor and expand a pilot scheme

Packed with examples and case studies of successful and unsuccessful franchises, the book takes readers through every stage of the process from initial planning through to the technicalities of the franchise agreement.