Marketing Management fulfills the need for an inter-disciplinary approach to the study of present day marketing management. It throws light on financial aspects of marketing and covers all the important and modern concepts in marketing management and also the principles, tenets, tools and techniques in financial management and management accounting.
Marketing Management: A Finance Emphasis
Author: B.K. Chatterjee
Price:
$
19.18
Condition: New
Isbn: 9788172246549
Publisher: Jaico Publishing House
Binding: Paperback
Language: English
Genre: Marketing,
Publishing Date / Year: 1989
No of Pages: 554
Weight: 654 Gram
Total Price: $ 19.18
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