A practical guide to public relations — how it works and what it can do for your business... This classic guide has been fully updated to include coverage of the Internet and e-commerce. In addition to complete instruction on all the conventional aspects of PR the book now includes sections on electronic PR (“e-PR”) and world-wide-web exploitation. Areas covered include : — corporate identity — getting media coverage — public relations on the internet — dealing with reporters and interviewers — sponsorship — corporate advertising — good customer relations