No one has ever faced times like these. Great corporations totter. Jobs disappear by the
millions. Vast new economies seem to grow up overnight. This practical audiobook is about
getting predictable results in good times and bad by applying four key principles.
1. Excellent Execution—Winning companies have simple goals with clear targets and strong
follow-through. All team members know what to do about the goals and they execute
precisely.
2. High Trust Levels with All Stakeholders—Low trust slows you down and raises your costs
— especially in times of turmoil. But when trust levels rise, everything speeds up and costs
go down.
3. Achieving More with Less—In tough times, everyone tries to do more with less, but the
real question is “more of what?” Winning companies focus on giving more value—not just
cutting back.
4. Transforming Fear into Engagement—Unpredictable times create fear, stress, and
worry—fatal distractions when you need total focus. Winning organizations entrust people
with a mission they can believe in, channeling their anxiety into results.