Mobile commerce is rapidly changing how businesses interact and sell. This book reveals how to master m-commerce, from global markets and trends to selling and marketing through m-commerce. Plus there are real life case studies and expert tips about how to integrate m-commerce into a multichannel business strategy. M-COMMERCE reveals the facts and trends to help you understand what is happening today and formulate the right strategy for tomorrow. Written by Paul Skeldon, editor of M-retailing.net and one of the world's leading mobile commerce authorities, this book is crammed with information and in depth case studies, yet remains easy and entertaining to read.