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Specifications

Genre

Marketing

Print Length

396 pages

Language

English

Publisher

Jaico Publishing House

Publication date

1 January 2002

ISBN

9788172249915

Weight

496 Gram

Description

This step-by-step textbook explains how to design, conduct, and interpret market research. Marketing Research: Text and Cases covers the full range of this topic from the difference between strategic and tactical decisions to Choosing the proper medium for the research and on to advice on successfully presenting research results. Marketing Research provides clear explannations of complex issues, including the interpretation of statistics. It includes charts, graphs figures, sample questionnaires, and case studies that make important points easier to grasp.


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