Introduction to Business Research Methods

By S. Shajahan

Introduction to Business Research Methods

By S. Shajahan

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Specifications

Genre

Marketing

Print Length

196 pages

Language

English

Publisher

Jaico Publishing House

Publication date

1 January 2009

ISBN

9788184950335

Weight

296 Gram

Description

Introduction To Business Research Methods discusses a new philosophy in corporate research – one that has the potential to radically transform the company that adopts the principles and practices it advocates. This research philosophy requires a lot of fundamental changes, such as the way in which the company has conducted its business till date and it must be ready to change the product and services according to what customers want, rather than what the company has been offering. The book delves into the background of current practices of business research, the relevance of corporate research in the modern business scenario. Key Features — Substantial coverage of various forms of univariate and multivariate analysis, research designs, testing of hypothesis and Internet-based services — Coverage of research issues/Internet applications throughout the book


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