This text provides comprehensive coverage of all the topics encompassing the curriculum of the Business Communication course being offered across the country, providing insights into various aspects of communication in the Indian scenario. With its up-to-date coverage and practical orientation, the book introduces students to the key concepts of business communication, helping them at the same time to develop essential skills associated with it. Key Features — Covers all important topics concerning oral and written communication with numerous examples and exercises — Covers contemporary topics like media and crisis communication, cross cultural communication, along with analyses of case studies — Adequate number of cases discussed wherever required for proper understanding of theoretical concepts and their application in practical situations — Illustrative and visual-rich Power Point slides available as teaching resources for each chapter (for instructors only)