In his fourth marketing book, Shel Horowitz demands high ethical standards from companies that want long-term success in the 21st century. Ethics in Marketing demonstrates many well-known examples of companies that did well by seeing their customers, suppliers, employees and even competitors as partners ... and provides numerous practical ideas on marketing so everyone wins.
Ethics In Marketing
Author: Shel Horowitz
Price:
$
13.60
Condition: New
Isbn: 9788179927663
Publisher: Jaico Publishing House
Binding: Paperback
Language: English
Genre: Ethics,
Publishing Date / Year: 2006
No of Pages: 160
Weight: 260 Gram
Total Price: $ 13.60
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