Foreword by ROGER BEST, former CEO, Radley Helping you achieve your potential in retail ESTABLISH YOUR BRAND AND NICHE THE RETAIL HANDBOOK follows a logical 11 part journey that centres around, and begins with, the Customer. Based on 20 years of experience and a number of different retail businesses, this handbook will guide you through the journey to make your business customer focused, and realise the potential you have to make your retail business a success. Whether you are a seasoned retailer or you are just starting out, The Retail Handbook will help you master the basics in retail and set you up to compete with the larger retailers … and win the battle for your customers. ANTONY WELFARE specialises in retail, with over 20 years experience in the retail industry, including 15 years learning from the large retailers (Marks and Spencer, Sainsburys, Dixons Retail) and experience of smaller retailers, including the set up of a very successful online retailer. • Retail Management BSc Hons • 20 Years in Retail • Large Retailer experience • Online Retail and Social Media expert • International experience