Incisive Profiles of the 50 Organizations, Large and Small, That have Shaped the Course of Modern Business 50 Companies That Changed the World shows how some of the greatest businesses of all time achieved their success - found untapped niches, stayed on top of trends, managed progressively, and encouraged creativity. The book also shows how some, nonetheless, fell from their pinnacle when they failed to follow the path that made them successful. Each sketch will spark discussion and debate as readers ponder the auhtors rankings.