Marketing Management: A Finance Emphasis

By B.K. Chatterjee

Marketing Management: A Finance Emphasis

By B.K. Chatterjee

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Specifications

Genre

Marketing

Print Length

554 pages

Language

English

Publisher

Jaico Publishing House

Publication date

1 January 1989

ISBN

9788172246549

Weight

654 Gram

Description

Marketing Management fulfills the need for an inter-disciplinary approach to the study of present day marketing management. It throws light on financial aspects of marketing and covers all the important and modern concepts in marketing management and also the principles, tenets, tools and techniques in financial management and management accounting.

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