For centuries, leaders have been operating within a ‘control and compete’ mindset. But times are
changing. More and more, at the helm of successful companies, you’ll find a different sort of leader.
Collaborators, not controllers, they are ‘square apples’: bold men and women who dare to create
success by reshaping the workplace in unexpected ways. In Apples Are Square, innovation consultants
and celebrated authors Dr Susan Smith Kuczmarski and Thomas D. Kuczmarski share with you the
secrets of how to become a square apple in your organization.
To develop their groundbreaking strategy for success, the authors interviewed dozens of leadership
pioneers, including Craig Newmark, founder of Craigslist; Mary Ellen Weber, former NASA astronaut;
and NFL star Chris Zorich, whose personal story inspired the title of this book. With the help of
tools in Apples Are Square, you’ll be able to take any bruised environment and reshape it into a
positive force.