This is the extraordinary story of an ordinary salesman who founded a large and successful company. A.D. Padmasingh Isaac, the founder of a leading brand of spices—Aachi Masala Foods—is the best example of how success can come at any time, as long as we are persistent. His is a life already dotted with more failures than most people experience in their lifetime. However, his unrelenting entrepreneurial spirit has seen him overcome every setback and create an indomitable brand. Padmasingh reveals how changed beliefs can result in success. He shares how ‘unconventional thinking’ even in the most ‘conventional jobs’ can help people grow exponentially. Padmasingh’s resilience and his ability to learn from failures and embrace them are remarkable and the lessons he learnt in consumer behaviour can be applied in life as well as career. He has also created a 20-point inspiration agenda for sure success. Read this book if you have been knocked down but want to move ahead in life and achieve success.