Is This Book Worth Your Time And Money? Only if you... — Make speeches or presentations — Create or work with people who create: — Corporate communications (e.g., speeches, articles, white papers, displays, overviews, capabilities booklets and videos) — Employee communications (e.g., recruitment materials, newsletters, handbooks) — Marketing communications (e.g., advertising, packaging, merchandising, sales, promotions, trade shows, date sheets, brochures, Web sites) — Public relations or public affairs communications (e.g., seminars, forums, symposiums, conferences, press releases, briefing guides, articles, video bulletins) — Help shape your organization’s communications activities — Teach or study any of these communications activities — Think you might like a career in communications