How They Made it Big • GOOGLE • TWITTER • LINKEDIN • FLICKR • WIKIPEDIA and many more HOW DO YOU TURN AN IDEA INTO A SUCCESSFUL DIGITAL BUSINESS? The media is full of headlines about the latest digital success story and the young billionaire behind it. But how do these business actually get off the ground? What are the steps we need to take to turn an idea into a thriving company? Many of us have ideas we think might work, but don’t know where to start. In this book we tell the fascinating stories of how 25 famous and highly successful digital businesses were set up from nothing. Based on extensive research and exclusive access to the founders, we reveal the highs and lows of each company’s journey. You will learn how much business and technical experience you need and what it takes to succeed. This book looks in detail at the start-up phase, answering questions such as: • Where did the idea come from? • How did they decide it was viable? • Why did they choose that name? • How did they make their first sales? • What challenges did they face?