A practical guide to public relations — how it works and what it can do for your business...

This classic guide has been fully updated to include coverage of the Internet and e-commerce. In addition to complete instruction on all the conventional aspects of PR the book now includes sections on electronic PR (“e-PR”) and world-wide-web exploitation.

Areas covered include :
— corporate identity
— getting media coverage
— public relations on the internet
— dealing with reporters and interviewers
— sponsorship
— corporate advertising
— good customer relations