Grand Brand Rajini
Grand Brand Rajini
₹140.00
MRPSpecifications
Genre
Print Length
144 pages
Language
English
Publisher
Rupa Publications Co.
Publication date
1 January 2012
ISBN
9788129120595
Description
Rajinikanth is one of the most popular Film actors from South India. A devout, self disciplined human being..a rags to riches story..an embodiment of human values..a cult figure par excellence..the way he conducts him-self mnd his professional management of his career is unique. This book is an original and unique take on Brand Mangement, using Rajinikanth's superstardom as a model for building and sustaining a successful bran
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