Negotiation is a field of knowledge and endeavor that focuses on gaining the favour of people from whom we want things : prestige, freedom, money, justice, status, love, security and recognition. 30 weeks on the New York Times Bestsellers List, this book is the result of thirty years of laborious work, interaction and involvement of the author, Herb Cohen, in thousands of negotiations. He aims to illuminate one’s reality and its opportunities and points out thinking and behaviors, options and alternatives from which one can choose and have a way of getting what one wants.