Case Studies for Organizational Communication

By J. Keyton and P. Shockley-Zalabak

Case Studies for Organizational Communication

By J. Keyton and P. Shockley-Zalabak

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Specifications

Genre

Communication

Print Length

416 pages

Language

English

Publisher

Jaico Publishing House

Publication date

1 January 2007

ISBN

9788179927403

Weight

516 Gram

Description

This collection of cases cover formal and informal communication practices in a wide variety of organizational topics and processes, offering students the opportunity to apply their knowledge of organizational and business communication to analyze vital organizational issues and dilemmas. As a significant feature, an introductory case with margin notes provides a sample of how to read and analyze a case study. Each section begins with an introductory briefing paper, framing the central concepts and issues of the topic and focusing student attention. In addition, a detailed case content index is provided, allowing instructors to quickly identify the numerous conceptual areas embedded in the cases. The cases provide rich descriptions of different types and sizes of organizations – for profit and nonprofit, service and manufacturing, public and private, family-owned business and large conglomerate. In addition to these organizational descriptions, the cases present characters in a variety of occupations and jobs – colleagues and co-workers, supervisors and subordinates, employees, volunteers, and all levels of management.


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