This book deals with the flipside of management, a side which is seen as incongruent to management and business – ethics. In the fact paced world of business, corporate houses are governed only by their desire for profit. In the mad rush to meet their targets, they ignore the ethical and moral principles which form the basis for successful businesses all over the world. In this book, the author discusses ways of bringing back ethical standards in the corporate world by drawing from the wisdom of Indian tinkers like Vivekananda and Sri Aurobindo, and texts such as the Bhagwad Gita. He also discusses a direct action oriented model code of conduct for managers which will resolve any dilemmas that modern day managers might face in conducting business deals. The book illustrates the consequences of ignoring ethical values in business using true stories from around the world, as well as the success stories of companies which conducted their business ethically. Success, as the book demonstrates, cannot be achieved at the coast of moral and ethical values.