How to Win New Customers covers the process of expanding the customer base. In some instances this may involve creating new awareness of the product you are selling – in many instances it will mean going out and capturing your competitors’ customers for your own... This book shows sales managers and their reps how to — find new customers before your competitors find them — make cold canvassing productive — stop competitors stealing your customers — win business from your competitors — win in the exhibition arena — win in retailing