A practical guide to public relations — how it works and what it can do for your business... This classic guide has been fully updated to include coverage of the Internet and e-commerce. In addition to complete instruction on all the conventional aspects of PR the book now includes sections on electronic PR (“e-PR”) and world-wide-web exploitation. Areas covered include : — corporate identity — getting media coverage — public relations on the internet — dealing with reporters and interviewers — sponsorship — corporate advertising — good customer relations
Public Relations for Your Business
Author: Frank Jefkins
Price:
₹
175.00
Condition: New
Isbn: 9788179922729
Publisher: Jaico Publishing House
Binding: Paperback
Language: English
Genre: PR and Advertising,
Publishing Date / Year: 2004
No of Pages: 206
Weight: 306 Gram
Total Price: ₹ 175.00
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