How to Win New Customers covers the process of expanding the customer base. In some instances this may involve creating new awareness of the product you are selling – in many instances it will mean going out and capturing your competitors’ customers for your own...

This book shows sales managers and their reps how to
— find new customers before your competitors find them
— make cold canvassing productive
— stop competitors stealing your customers
— win business from your competitors
— win in the exhibition arena
— win in retailing