Public Relations for Your Business

By Frank Jefkins

Public Relations for Your Business

By Frank Jefkins

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Specifications

Genre

PR and Advertising

Print Length

206 pages

Language

English

Publisher

Jaico Publishing House

Publication date

1 January 2004

ISBN

9788179922729

Weight

306 Gram

Description

A practical guide to public relations — how it works and what it can do for your business... This classic guide has been fully updated to include coverage of the Internet and e-commerce. In addition to complete instruction on all the conventional aspects of PR the book now includes sections on electronic PR (“e-PR”) and world-wide-web exploitation. Areas covered include : — corporate identity — getting media coverage — public relations on the internet — dealing with reporters and interviewers — sponsorship — corporate advertising — good customer relations


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