The Advertising Handbook

By Dell Dennison

The Advertising Handbook

By Dell Dennison

195.00

MRP ₹204.75 5% off
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Specifications

Genre

PR and Advertising

Print Length

328 pages

Language

English

Publisher

Jaico Publishing House

Publication date

1 January 1999

ISBN

9788172247409

Weight

428 Gram

Description

Make a Big Impact with a Small Budget If you want more bang from your advertising dollar, this book is for you. It explains, step by step, what advertising is, how it works, and, most important, what will work best for your small business. Worksheets and samples explain advertising concepts in easy-to-understand detail. The first edition of The Advertising Handbook received the Washington Press Association’s Communicator Award for best instructional book of the year in 1991. This second edition has been updated, expanded, and made even more useful with the addition of many new worksheets to help you to develop the most effective advertising campaign for your business.


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