Is This Book Worth Your Time And Money?
Only if you...
— Make speeches or presentations
— Create or work with people who create:
— Corporate communications (e.g., speeches, articles, white papers, displays, overviews, capabilities booklets and videos)
— Employee communications (e.g., recruitment materials, newsletters, handbooks)
— Marketing communications (e.g., advertising, packaging, merchandising, sales, promotions, trade shows, date sheets, brochures, Web sites)
— Public relations or public affairs communications (e.g., seminars, forums, symposiums, conferences, press releases, briefing guides, articles, video bulletins)
— Help shape your organization’s communications activities
— Teach or study any of these communications activities
— Think you might like a career in communications