Business owners are frequently faced with challenging pricing dilemmas. Should you jack up your prices in one big jump, or frequently in smaller increments? If you raise prices, will you make more money, or will you lose money because customers will go elsewhere? Pricing can make or break a small business. There is no “one-size-fits-all” pricing strategy, so business owners need to consider all the options. Loaded with illustrative examples, Pricing Strategies explains many strategies in detail and offers step-by-step options for your type of business. Whether you’re an experienced business owner or a beginner, contractor or retailer, this book offers different approaches to pricing your product or service to help you maximize your profits and keep your business going strong. This book is written in an easy-to-understand manner. It shows you how to choose the right prices for your products and services step by step, and covers the following topics: • Psychological pricing • Price skimming • Penetration pricing • Cost plus markup • Multiple unit pricing