Shapers Of Business Institutions: How Harsh Mariwala ‘Groomed’ Marico

By R. Gopalakrishnan, M. Suresh Rao

Shapers Of Business Institutions: How Harsh Mariwala ‘Groomed’ Marico

By R. Gopalakrishnan, M. Suresh Rao

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Specifications

Genre

Nonfiction

Print Length

160 pages

Language

English

Publisher

Rupa Publications Co.

Publication date

1 January 2021

ISBN

9789390260232

Weight

260 Gram

Description

An absorbing read for its insights on Harsh Mariwala’s learn–apply–enhance–institutionalize approach for creating an FMCG multinational of Indian origin. AN EYE-OPENING ACCOUNT OF HARSH MARIWALA’S VISION, MANAGEMENT STYLE AND ACTIONS TAKEN TO SHAPE THE ORGANIZATION Harsh Mariwala, just out of college, joined Bombay Oil Industries Ltd (BOIL) as the fourth generation scion in his family’s traditional spice trading and consumer oil manufacturing business. He learned the key drivers of growing a profitable consumer product business on the field in the inhospitable hinterlands of Maharashtra and Gujarat—the first Mariwala to do so. Alongside, through reading and taking the initiative to learn from mentors, national and global, he soaked up the essentials of building sustainable brands and creating a multi-channel network in sync with the times. He demonstrated vision and leadership in transforming the quality conscious, traditionally run, family commodity business to a professionally managed, branded consumer goods giant—Marico—in the face of well managed international competition in the Indian market. Marico is today an emerging market multi-national with a noticeable presence in the domain of branded health and beauty products, making a difference to peoples’ lives in 25 countries.


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