Grand Brand Rajini

By P. C. Balasubramanian

Grand Brand Rajini

By P. C. Balasubramanian

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Specifications

Genre

Reference

Print Length

144 pages

Language

English

Publisher

Rupa Publications Co.

Publication date

1 January 2012

ISBN

9788129120595

Description

Rajinikanth is one of the most popular Film actors from South India. A devout, self disciplined human being..a rags to riches story..an embodiment of human values..a cult figure par excellence..the way he conducts him-self mnd his professional management of his career is unique. This book is an original and unique take on Brand Mangement, using Rajinikanth's superstardom as a model for building and sustaining a successful bran


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