It Happened In India

By Kishore Biyani

It Happened In India

By Kishore Biyani

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Specifications

Print Length

280 pages

Language

English

Publisher

Rupa Publications Co.

Publication date

1 January 2007

ISBN

9788129111371

Weight

300 Gram

Description

Born in a middle class trading family, Kishore Biyani started his career selling stonewash fabric to small shops in Mumbai. Years later, with the launch of Pantaloons, Big Bazaar, Food Bazaar, Central and many more retail formats, he redefined the retailing business in India. Incidentally, Kishore Biyani s objective is to capture every rupee in the wallet of every Indian consumer, wherever they are – an investment banker living in a south Mumbai locality or a farmer in Sangli. As large business houses enter the retail space, Kishore Biyani is not just concentrating on retail but aiming to capture the entire Indian consumption space. From building shopping malls, developing consumer brands to selling insurance, he is getting into every business where a customer spends her mone


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